Dear future/ up and coming podcasters and potential new podcast addicts, the word podcasts has been popping these days, but what is all of this hype surrounding it and are podcast really worth all of the praise and attention that it has been getting the past year or two.
So, what is a podcast, and what why is it trendy?
A podcast is a free, on-demand, radio styled, niched talk show that you can listen to at any time for entertainment and knowledge obtaining purposes. Think of it as a radio show that you can download or stream whenever the new episode is uploaded. Audio content is becoming very trendy these days because of how convenient they are to consume.
If you are interested in learning more about what a podcast is and why podcasts are very trendy these days, then make sure that you continue reading this blog post.
What is a podcast, and why is it trendy?
What is a podcast?
Let us start by breaking down where the word podcast comes from. Well, it comes from the following two words:
So, podcasts are a series of audio episodes that you can listen to at any time once the episode has been uploaded.
Podcasting platforms are not social media platforms. However, podcasting platforms like Apple Podcasts, Stitcher, Pandora, and Google Podcasts are all platforms that allow content creators to share their message with the world via audio and not video or written content
If you have a smartphone, an iPad, a laptop, or basically any smart device that can be connected to the internet, then you can listen to a podcast anywhere and anytime.
Why are podcasts trendy these days?
Gary Vee predictions that audio content is going to be the next big thing from the past couple of years have been proven to be correct, but why are podcasts very trendy these days.
With virtual assistance devices like Amazon Alexa becoming very popular these days, it is evident that audio content is going to be the next big content format to rule the internet.
Do you not believe this? Here is what the founder of Google Podcasts had to say in 2019:
“You’ll be able to search for and play podcasts directly in Google Search across Android, iOS, and desktop browsers, a step toward making audio a first-class citizen across Google.” – Search Engine Land
With audio content being treated as a first-class citizen on Google’s search results page, content creators and business owners are noticing this golden opportunity and benefiting off of it.
If you are interested in learning about how a podcast can help you grow your business, then make sure that you check out my 11 Ways Podcasts Can Help You Grow Your Business blog post.
Okay, but where is the demand? Why would someone prefer listening to content over watching a YouTube video? The answer to this question is convenience!
Can you watch a video about digital marketing while walking your dog?
Can you watch a video that sums up the most compelling scientific news while commuting to work?
Can you watch a motivational video while you are hiking?
Can you watch your favorite comedian’s show while prepping this week’s meals?
Can you shave while reading this interesting article that your best friend has sent you?
The answer to all of these questions is NO!
But, did you know that you can still acquire all of the knowledge and entertainment that you want while doing other tasks by listening to podcasts?
Yup! You can make better use of your time while doing tasks like working out and commuting by listening to podcasts.
They are super convenient because, unlike watching a video or reading something, you are eyes are free to focus on whatever other tasks you plan on doing without being inefficient and losing focus on the tasks that you are doing.
How Do Podcasts Make Money?
There are a lot of ways that podcasters can use to make money off of their podcast shows. The five major ones that I am going to discuss include the following:
- Using Affiliate links
- Selling your own services or products
- Starting a Patreon page
- Getting their podcast sponsored
- Selling merch
To learn about these five different ways you can make money podcasting, then check out my How Do Podcasts Make Money blog post.
How Much Does Creating A Podcast Cost?
Creating a podcast could cost you nothing at all, a few hundred dollars, or even a few thousand dollars (2-3K dollars). Your podcasting cost depends on the pieces of equipment that you are using, your podcast’s hosting fees, the software you are using, as well any services you might end up using ( like hiring someone from upwork to do your podcast’s cover art).
You can learn more about how much starting a podcast is going to cost you by checking out my How Much Does Creating A Podcast Cost blog post.
How to Start A Podcast for Free: A Step-by-Step Guide
You can start and launch your podcast for zero dollars by using Anchor FM, which is a free podcasting app. Anchor FM allows you to do everything, which includes recording, editing, and hosting your podcast for zero dollars. If you are not interested in using Anchor FM, then just record and edit your podcast episodes on Audacity for free then use PodBean’s free podcast hosting platform tier.
If you are looking for an easy step by step guide on how to start a podcast for free, then I have got your back. All you have to do read and follow my instructions in the How to Start A Podcast for Free: A Step-by-Step Guide blog post
Can Podcasts Help You Grow Your Business?
There are a lot of reasons why business owners should seriously consider starting podcasts. Here are eleven reasons why business owners should launch their own podcasts:
- Audio seems to be Google’s next favorite content format
- It is a content format that is easier to stay consistent with
- Having a podcast helps you build authority
- It aids in building and nurturing a good relationship with your audience
- Podcasts are currently trendy
- Podcasts are less competitive than YouTube
- Podcasting creates great networking opportunities
- Podcasts help you spread brand awareness
- Podcasting allows you to have an extra stream of income
- Podcasts help you improve your communication skills
- Podcasts tend to have a high convertibility rate
To learn about these 11 different reasons why a podcast is going to help you grow your business, click here.
That’s it for today’s post. You should now know that a podcast is a free, on-demand, radio styled, niched talk show that you can listen to at any time for entertainment and knowledge obtaining purposes.
A podcast is basically a radio show that you can download or stream whenever the new episode is uploaded. Also, you should also understand why podcasts are very trendy these days. It is because audio content is very convenient and fast to consume these days.
- What is a Podcast?
- Can My Podcast Appear in Google’s Search Results?
- What Is A Podcast And How Do They Work?
- Podcasts Vs. YouTube: Which Platform to Start With?
- Podcasts vs. Youtube: What’s the Difference?
Till next time,