How to Submit Your Podcast to Pandora: A Step-by-Step Guide

Dear future/ up and coming podcasters, Pandora is one of the podcast streaming apps that are always working on creating a great podcast discovery engine. This means that you should submit your podcast to Pandora.

So, how can you submit your podcast to Pandora?

To get your podcast on Pandora, go to Pandora AMP, and register for a new account or log in. Next, make sure that you meet their requirements like having cover art that is 3000 x 3000 pixels in .png or .jpeg, and that is original and is not explicit. Now, insert your podcast’s RSS feed.

Of course, there are other requirements that your podcast should meet before you submit it to Pandora, that is why I am going to take you on a step by step guide on what you need to do in order to submit your podcast to Pandora correctly.

How to submit your podcast to Pandora?

Before we dive into the step by step guide where I show you how you can submit your podcast to Pandora, let us talk about the requirements that your podcast should meet before you attempt submitting it to Pandora.

Pandora for podcasts homepage

What are the requirements that your podcast should meet before you submit to Pandora?

These Pandora requirements can be divided into two different parts. These two elements are the following:

  1. The podcast’s artwork
  2. Your podcast’s content and branding

Pandora’s specifications for your podcast’s artwork

  • Your podcast’s artwork should meet the industry’s standard, which is it being in a .jpeg or .png file format and being 3000 x 3000 pixels.
  • Your podcast’s artwork should be original, so make sure that you’re not using copyrighted images that you don’t have a license for.
  • Your podcast’s artwork can not contain any sorts of explicit content, whether it is in the form of images or words.
  • Finally, but not least, your podcast’s artwork should not contain a Pandora logo, images that are bad in resolution, or an image of a hosting platform. Aka, do not use anyone else’s logo on your cover art.

Pandora’s requirements for your podcast’s content and branding

  • Your podcast should have original content and unique title that specially brands your podcast.
  • You should have a minimum of one blog post that has media on it, so one of your podcast’s episodes being published in a post in an mp3 format.

Now that you know about these requirements let us talk about the steps you will need to take to submit your podcast to Pandora. You can start by watching this video; then, we can dive into the step by step guide to submitting your podcast to Pandora.

The step by step guide to submitting your podcast to Pandora

1) Creating an account and adding your podcast’s RSS feed URL?

  • The first thing that you need to do is go to the Pandora AMP website.
  • If you don’t have an account on Pandora, you should register for one.
Log in or Register for a Pandora account
  • Now that you have a Pandora account, log in to your account, where you will be redirected to the Submit Podcast page.
Paste your podcast's RSS URL feed to this pandora page
  • On the Submit Podcast page, paste your podcast’s RSS feed URL, which you can get from your podcast’s hosting platform, and click next. 
  • If the RSS feed URL that you have inserted is correct and valid, you will be redirected to a page that contains your podcast’s information.
  • Information regarding your podcast’s summary, artwork, and title will be automatically added my Pandora via your podcast’s RSS feed URL. 
Pandora will automatically grab certain info regarding your podcast via the RSS URL feed
  • You can not edit this on this page, so if you notice any mistake, just make sure that you have pasted your podcast’s URL feed correctly, and you have inserted your podcast’s info correctly on its podcast hosting platform.
  • If everything seems to be okay, it is time to start manually adding some other information regarding your podcast.

2) Adding information regarding your podcast’s Type

Fill in the fields required by Pandora about your podcast's type

In the podcast’s type fields, you will be adding information to three different fields. These are:

  • The playback order: It could be episodic or serial, where serial means that the episodes are sequential; aka, you can’t listen to episode two without listening to episode one.
  • Freshness: It could be evergreen or timely, where evergreen means that the content will still be relevant to implement many years down the road, unlike timely. For example, the news is considered to be timely.
  • The MPAA Rating: It could be G, PG, or PG-13, where is family-friendly and is typically for kids, PG is general audience and is typically family-friendly, and PG-13 is mature audience and is typically used for explicit content or if curse words are used. 

3) Adding information regarding your podcast’s Branding

In this section, you only have two fields to fill, and they are the following:

  • A yes or no question to whether your show is branded, which means that there is one company sponsoring all of your episodes. So if you get your sponsorships from different companies on different episodes, your answer is going to be No.
  • If your answer is yes, then you will have to type in in the second provided field the name of the sponsoring company.

4) Adding information regarding your podcast’s Downloads

Fill in the fields required by Pandora about your podcast's downloads

In this section, you also only have two areas to fill, and they are the following:

  • The average of downloads your podcast gets per episode: Here, you type in the average number of downloads your podcast’s episodes get within thirty days of their publication date. You can usually get that for your podcast hosting platform.
  • The total US podcast downloads you got within the last 12 months. You can usually get that for your podcast hosting platform.

5) Adding information regarding your podcast’s Ad Sales

Fill in the fields required by Pandora about your podcast's Ad sales

In this section, you are going to answer one yes or no question, which is if you want to allow Pandora to run ads on your podcast.

Please note that saying yes doesn’t guarantee that Pandora is going to run ads on your show and that you will earn money from them.

6) Adding information regarding your podcast’s Social Media

Fill in the fields required by Pandora about your podcast's social media

We have finally reached the final section where you are not required to, but it is better if you fill in the fields regarding your podcast’s social media. There are four fields, and they are the following:

  1. Twitter
  2. Facebook
  3. Wikipedia 
  4. YouTube

Finally, but not least, after you have filled all of these fields, press on the Next button and wait for 4-6 weeks during which the Pandora team will manually review your podcast submission.

If you are accepted, you will receive an email notifying you of that, and Pandora will add you to a bunch of their playlists that could boost the size of your audience. Think of how Spotify creates popular playlists, except for Pandora does that with podcasts.

Other questions related to how to submit your podcast to Pandora

What are some of the requirements needed to submit my podcast on Apple Podcasts?

Get your podcast’s RSS URL feed from your podcast’s hosting site and make sure that your podcast’s cover art is at least 1600 x 1600 pixels.

To learn more about how to submit your podcast to Apple podcasts, then make sure you read my How to Publish A Podcast on Apple Podcasts blog post.

How to Publish A Podcast on Spotify?

Google Spotify for Podcasters site and create a new account or log in. Then, you are going to click on the “Get Started” button that is found on the “Add your podcast” page. Make sure that you read all of the terms and conditions, then sign by writing your legal name. Finally, you are going to paste your podcast’s RSS URL feed and press “Next”.

To learn about this in more detail, then make sure you check out my How to Publish A Podcast on Spotify blog post for a simple step by step guide that you can follow and even implement.

That’s it for today’s post. You should now know all of the information you need to go ahead and submit your podcast to Pandora.

My Sources:

Till next time,

Ayah

Ayah Assem

I am a creator and a consumer of many forms of artistic content. With podcasting leaving its mark and declaring its significance in the current content world, I have decided to learn everything related to how to create a podcast. Who knows, maybe in the near future I will start uploading and sharing my creative work in the audio format. Join me on my journey of understanding the podcasting world, as I will be sharing with you all of the information that I am going to learn. Feel free to share with me your podcasting journey at podcastingdiaries@gmail.com and keep an eye on all of the music, books, podcasts, movies, tv shows, and YouTube channels that I always reference.

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