How to Publish A Podcast on Spotify

Dear future/ up and coming podcasters, congratulations on launching your podcast! Now that you have a clear vision of which direction your podcast is going, and you are ready to share your vision, opinions, and message with the world, you should begin distributing your podcast onto different platforms. 

So, how can you publish your podcast on Spotify?

First, you will have to visit Spotify for podcasters and create an account. Next, you will click get started that is on the “Add your podcast” page, read the terms and conditions, and enter your legal name. Finally, you are going to add your podcast’s RSS Feed and click next.

Obviously, Spotify is only one of the platforms that you can distribute your podcast to. Today, we will only be focusing on Spotify, but we will be covering other platforms in future blog posts. If you want to know how to get your podcast on Spotify in details, then continue reading this blog post.

How to publish a podcast on Spotify?

If you already have a podcast that has gone live, then that means that your podcast has its own unique RSS Feed that you can use to publish your podcast on Spotify. If you still have not posted your podcast via a podcasting host, then you might be a bit confused.

What is an RSS Feed?

An RSS Feed is a file format used by programs in order to send information about what sort of content you are creating and other relevant information as well. An RSS Feed is what makes it easier for you to distribute and publish your podcast on different platforms.

What does the term RSS mean? Is it an acronym?

Yes, RSS is an acronym where R stands for “Really”, the S stands for “Simple”, and the other S stands for Syndication. So the RSS term means Really Simple Syndication.

Without an RSS Feed, you won’t be able to put your podcast on Spotify because Spotify does not host podcasts. This means that you must have your podcast on a podcast hosting site like Libsyn and buzzsprout.

If you want to know how you can host your podcast on a hosting site, then check out Step 7 in my How to Create A Podcast on Android for a mini intro on that. I will soon be releasing a blog post comparing different podcast hosting sites, so make sure you the blog daily to read it when it is released.

If you want to submit your podcast to Spotify manually, then follow these steps.

First things first, google Spotify for Podcasts and click get started.

How to publish podcast on spotify

You will be redirected to a page where you have to add your log information. If you do not have a Spotify account, then go ahead and click on the “Sign Up for Spotify” button. You can also log in with your Facebook account if you want to.

How to publish podcast on spotify

Next, you will land on your account’s dashboard page where you are asked to link to your podcast’s RSS Feed so you can have your podcast on Spotify. This means that after the link your podcast’s RSS Feed, all future, and past episodes are going to be automatically added to Spotify.

In the future, the dashboard will also serve you as a place where you can check out your podcasts analytics and stats, which is great because iTunes analytics is not that good.

Anyway, to continue submitting your podcast to Spotify, then click on Get Started.

How to publish podcast on spotify

Spotify is going to ask you to insert your podcast’s RSS Feed link. We have already discussed what an RSS Feed is earlier in this post, so it is clear why Spotify is asking for it.

If you do not know where you can your podcast’s RSS Feed from, just go to your podcast’s host frequently asked question (FAQ) page, and you will find how you can get your podcast’s RSS Feed.

Once you find it, copy the link and paste it in the provided tab. An RSS feed URL typically ends with (rss). 

How to publish podcast on spotify

Now, all you have to do is wait until Spotify to verify your RSS feed. Once Spotify is done doing that, it would have pulled all of your podcast’s information like your podcast’s title, description, hosts, cover artwork, and primary category.

All of that should appear on the right side of the page where you have inserted your podcast’s RSS Feed. Once you check out the right side of the page and everything seems to be correct, click on the “Next” button that is at the bottom right corner of your screen.

How to publish podcast on spotify

Now, it is time for Spotify to verify that the podcast that you have added actually belongs to you. To do so, they are going to email you via the email associated with your podcast’s RSS Feed. This email you are going to receive is going to include the verification code.

How to publish podcast on spotify

Once you receive the verification code, copy and paste it into the tab beneath the “Verification Code” heading. Now, click on the “Next” button that is at the bottom right corner of your screen.

How to publish podcast on spotify

You will now be taken to a page where you have to share some information about your podcast so Spotify can organize your podcast within their directory properly.

These questions are: where is the podcast made, what is the language is spoken in your podcast, who is hosting your podcast, and what is your podcast’s primary category.

When you pick your podcast’s primary category, Spotify will show you a few subcategories that you can choose up to three different categories from them.

Make sure that you choose the subcategories that describe your podcast best. Once you are done, click on the “Next” button that is at the bottom right corner of your screen.

You will now be on a page where Spotify asks you to make sure that the information that you have inserted is one hundred percent correct because once click on the “Submit” button, you won’t be able to edit any of that shown information.

The “Does Everything Look Okay” page shows the information that you have inserted in the previous page, which includes the answers to these questions:

  • Where is the podcast made? 
  • What is the language that is spoken in your podcast?
  • Who is hosting your podcast?
  • What is your podcast’s primary category?
  • What are your podcast’s subcategories?

If there are any answers that you want to go back to change, then simply click on the “Go Back” button that is at the bottom left corner of your screen.

Once you double-check everything and you are ready to submit your podcast, click on the “Submit” button that is at the bottom right corner of your screen.

How to publish podcast on spotify

Congratulations! You have just manually submitted your podcast to Spotify, the directory that is currently considered to be the second most popular podcasting platform ( Apples Podcasts being number one)!

Your podcast should be available on Spotify and visible to other users within a couple of hours.

Once your podcast starts gaining some listeners, you will be able to check out your podcasts analytics and stats from Spotify’s dashboard.

Spotify’s Requirements

Let us first discuss the requirements your podcast should meet before you submit it to Spotify.

Here is a list of all of the information and requirements that you should know and implement before you submit your podcast to Spotify:

  1. The quality of the podcast’s audio
  2. Your podcast’s title
  3. Your podcast’s description
  4. The category of your podcast
  5. The artwork of your podcast
  6. Language Selection
  7. You should have at least one episode that is already live

Now, let us talk about each of these seven things that you should do before you submit your podcast to Spotify in more details.

How to publish podcast on spotify

1) The quality of the podcast’s audio

Right now, only audio files that are ISO/IEC 11172-3 MPEG-1 Part 3 (MP3) that have bitrates between ninety-six and three hundred and twenty Kbps ( 96- 320 Kbps) are supported on Spotify.

A maximum length of 200 MB is recommended, which is almost eighty-three minutes ( 83 mins) of audio length at three hundred and twenty Kbps ( 320 Kbps).

Any music you add must be yours, or you have a permission to use it. Click here o learn more about music and copyrights.

2) Your podcast’s title

The title of anything is one of the reasons why people click or pick up things to check out. Whether it is a book, a song, or a YouTube video, titles are everything. Names are important, so make sure that you name your podcast something that is unique, memorable, interesting, yet easily understood.

Pick something that is going to capture the attention of the person scrolling through podcasts that are in the same niche as you.

3) Your podcast’s description

Your podcast’s description should be able to showcase what your podcast is about, give the listener a reason to listen to one of your episodes, and perhaps even a little bit about yourself and your credentials.

Try not to make it too long and tedious because that would be a total turn off. Keep it simple and to the point.

If you are still struggling to come up with a description for your podcast, then pretend like you are talking with a stranger and you somehow found yourself telling them about your podcast.

How would you describe it to them? When you answer that question, you will have a massive part of your podcast’s description done.

You can always write down multiple versions, create a poll out of them, and send that poll to a couple of your friends or uploaded it to your social media like Instagram and Twitter.

4) The category of your podcast

Choosing a category should be easy since you have already come up with a title and a description for your podcast ( hopefully, you have recorded your first episode as well). This means that you know which direction your podcast is going and that you have picked a specific niche.

That big niche should be the primary category that is going to fit your podcast best.

5) The artwork of your podcast

To submit your podcast to Spotify, your podcast must have a cover photo. Not just that, but your custom artwork file must fit specific requirements. These requirements are:

  1. Your podcast’s cover photo should be a square, so the ration is one to one (1:1). A podcast artwork standard dimensions are three thousand x three thousand pixels ( 3000 X 3000 pixels).
  2. There are only three accepted formats for your podcast artwork: TIFF, JPEG, PNG.

PS: Try to have your podcast’s cover art be in the highest resolution available, so it looks great on all of Spotify’s screen sizes.

People often say never judge a book by its cover, but unfortunately, people rarely practice what they preach. Having a great podcast with a terrible cover art might prevent people from clicking on it, so make your that your podcast’s cover art is catchy and that it fits the theme of your podcast.

6) Language Selection

Spotify requires you to answer a question about what langue is spoken in your podcast. If you speak more than one language in your podcast, then answer with the language that you primarily speak in your podcast.

7) You should have at least one episode that is already live

For Spotify to add your podcast to their directory, you should at least have one live episode.

If you are submitting your podcast to Spotify before you launch it, then you can record a trailer that is a couple of minutes long. This way, you offer your audience a sneak peek, and you get to submit your podcast on Spotify without having full epeiodes created and uploaded yet.

Other questions related to how to publish a podcast on Spotify?

Where to Legally Get Music for Your Podcast

There are many sites that you could check out to legally get music for your podcast. Some will fall under the creative commons license, where attribution to the artist is required ( like The Free Music Archive). Other sites will give you the license for a one-time fee ( like Audio Jungle).

If you are interested in learning more about music copyrights and you want to check out more music sites that you can get some tunes from for your podcast, then read my Where to Legally Get Music for Your Podcast blog post.

Does A Podcast Need An RSS Feed?

Of course! Every podcast must have its own RSS feed. Why? Well, an RSS feed carries all of your show’s important information. This RSS feed is often provided by your podcasting host, and through it, your podcast can be distributed on multiple podcasting platforms like iTunes and Spotify.

If you are interested in learning more about RSS Feeds, then make sure you check out my Does A Podcast Need An RSS Feed blog post.

What does RSS stand for?

RSS is an acronym where R stands for “Really”, the S stands for “Simple”, and the other S stands for “Syndication”. So the RSS term means Really Simple Syndication.

What is an RSS Feed?

An RSS Feed is a file format used by programs in order to send information about what sort of content you are creating and other important information as well. An RSS Feed is what makes it easier for you to distribute and publish your podcast on different platforms.

Do I have to write my podcast’s RSS Feed myself?

If you know how to do so, you can do that. However, it is a bit complicated to write your podcast’s RSS feed if you are completely clueless when it comes to such technical things. Luckily, you do not have to write it because any podcasting host is going to create one for you anyway.

Can my podcast appear in Google’s search results?

The rumors are true; podcast episodes can now appear in Google’s search results. Google is planning on making audio content a first-class citizen on Google’s search results page. This means that anyone can finally search for and listen to their favorite podcasts on Google’s search engine.

If you want to learn more about how a podcast can now appear on Google, then make sure you read my Can My Podcast Appear in Google’s Search Results blog post.

That’s it for today’s post. You should now be able to put your podcast on Spotify. What podcasting platform should I talk about next? There is going to be a post on how to publish a podcast on iTunes soon, so stay tuned for that.

If you have any questions regarding publishing a podcast on Spotify or if you have any future blog post idea suggestions, then feel free to email at podcastingdiaries@gmail.com.

Also, if you use this post as a guide while submitting your podcast on Spotify or if you have just started your podcast then make sure you email me at podcastingdiaries@gmail.com so I could check it out and give you a shout out in one of my upcoming blog posts.

My Sources

Till next time,

Ayah

Ayah Assem

I am a creator and a consumer of many forms of artistic content. With podcasting leaving its mark and declaring its significance in the current content world, I have decided to learn everything related to how to create a podcast. Who knows, maybe in the near future I will start uploading and sharing my creative work in the audio format. Join me on my journey of understanding the podcasting world, as I will be sharing with you all of the information that I am going to learn. Feel free to share with me your podcasting journey at podcastingdiaries@gmail.com and keep an eye on all of the music, books, podcasts, movies, tv shows, and YouTube channels that I always reference.

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