How to Make A Great Podcast Cover Art?


Dear future/ up and coming podcasters, unfortunately, people may choose not to click on your podcast if you do not have great cover art that stands out. They say one should never judge something by its looks, but we live in an era where looks are everything. This means that your podcast should have superb cover art. 

But, how can someone make a great podcast cover art?

If you have a decent budget, you can hire someone on Upwork to create your podcast cover art. If you know how to use Photoshop, then you can make a great podcast cover art yourself. However, if neither cases apply to you, then you can use Canva.com to create a great podcast cover art.

Today, I am going to show how you can create a professional-looking podcast cover art using Canva.com. I am going to show you how you can do this step-by-step, so if you are interested in this, then continue reading this blog post.

How to make a great podcast cover art?

How to Make A Great Podcast Cover Art?

There are so many elements that go into designing a great podcast cover art, but before we get into that, let us mention the three different ways that you can use to create a cover design for your podcast. These methods are the following:

  1. You hire someone to design the podcast’s cover art for you.
  2. You use photoshop to design your podcast’s cover art.
  3. You use Canva to design your podcast’s cover art.

Now that you know the options you have, which I will discuss in detail later on in this blog post, let us talk about the elements or the steps you will need to take while designing a great podcast cover art. These steps or factors include the following:

  1. Create a custom dimension for your podcast’s cover art that is 3,000 x 3,000 px.
  2. Your podcast’s cover art should be capable of visually communicating what your podcast is about 
  3. Get inspiration by observing the cover art of other podcasts that are in the same niche as you.
  4. Get some royalty-free images to use or take and use your own photos.
  5. Add some text to your podcast’s cover art design ( Title and podcaster’s name).
  6. Add some final touches to spice up your podcast’s cover art.

If some of these elements or steps sound a bit vague, do not worry. I am going to talk about every single element or step in detail in today’s post.

Without any further ado, let us start talking about how you can actually make your podcast’s cover art.

You can make an amazing podcast cover art using my recommended podcast media sites. These sites include my favorite free photo designing tool.

Hire someone to design the podcast’s cover art for you

If you do not mind spending a little bit of money to hire a professional designer to create your podcast’s cover art, then you can hire a graphic designer to do that kind of work for you. Prices are going to range between thirty dollars and hundreds of dollars ( 30- 100+ dollars).

You can use websites like Upwork and freelancer.com to find your designer.

You can also do some sort of scavenger on social media sites like Twitter, LinkedIn, and Facebook. Some designers have their own websites, so even a quick google search could help you find the perfect person to design your podcast’s cover art.

However, before you contact the cover art designer, make sure that you have a vision of what you want your podcast’s cover art to look like.

Use photoshop to design your podcast’s cover art

In case you do not have a budget to hire a designer to create a cover art for your podcast, do not worry. You can always DIY it! Right now, I am going to talk about how you can use Photoshop to design your podcast’s cover art.

Now, the last time I was able to use Photoshop was when I was in high school, so it is safe to say that I basically recall nothing and that I won’t be able to teach you how to create a great cover art for your podcast.

However, while I was doing my research for this post, I came across this fantastic podcast cover art tutorial from Backstage Income. In this tutorial, he perfectly explains how you can create an awesome cover art for your podcast all by your self.

So, if you know how to use Photoshop or you have a basic understanding regarding how to use the tools in photoshop, then I highly recommend that you watch this video and attempt doing your podcast’s cover art.

But what if Photoshop sounds too complicated for you right now? Are you doomed, or is there a way for you to actually create and design a good cover art for your podcast that does not require much photo editing skills?

Luckily, you are not doomed because Canva is here to save the day!

Use Canva to design your podcast’s cover art

Canva is a free photo editing software that is so easy to use because it is basically a drag and drop photo editing software. It is so easy to use, but do not worry. I am going to take you through the process of designing your podcast’s cover art on Canva.

There are seven steps, and they are the following:

  • Step one: Sign up or log in on Canva.com.
  • Step two: Create a custom dimension for your podcast’s cover art. 
  • Step three: Your podcast’s cover art should be capable of visually communicating what your podcast is about.
  • Step four: Get inspired.
  • Step five: Download and upload royalty-free images.
  • Step six: Add some text to your podcast’s cover art design ( use large text to capture people’s attention).
  • Step seven: Final touches to spice up your podcast’s cover art

Without any further ado, let us get into this step by step guide to designing your podcast’s cover art.

Step one: Sign up or log in on Canva.com

If you do not have a Canva account, signing up is a very easy process. All you have to do is the following:

  • First things first, visit Canva.com
  • Type in your full name
  • Tell Canva what you do by picking something from their drop-down menu. 
How to Make A Great Podcast Cover Art- Canva's sign up page
  • You have multiple sign-up options to choose from. These options are signing up using your email, your Google account, and your Facebook account.
  • If you chose to sign up for Canva using your email, just fill the form with all of the necessary details.
  • If you chose to sign up for Canva using your Google or Facebook account, then you with have to authorize access for them.
  • Finally, but not least, click on the sign-up button.
  • You will immediately receive a confirmation email from Canva. You will have to check your mail and click on the ” Confirm my email button”.
  • Once you click on that button, you will be redirected right away to your Canva account.

Now that you are signed in to your Canva account, let us move on to step two, which is creating a custom dimension for your podcast’s cover art.

Step two: Create a custom dimension for your podcast’s cover art

We have mentioned earlier in this post that we are going to create a custom dimension for your podcast’s cover art that is 3,000 x 3,000 px.

To do that, click on the Create a design button on your dashboard. A drop-down menu will appear. Click on the + Custom dimensions.

How to Make A Great Podcast Cover Art- Clicking on Canva's click on the Create a design button

A new mini menu is going to appear after you click on the + Custom dimensions, where you will be able to insert your desired dimensions. Because we are creating a cover art for a podcast, I went ahead and added the desired dimensions of 3,000 x 3,000 px.

Entering the dimensions for the podcast's cover art

You will then be redirected to your custom-designed workspace, which should look like this.

Canva's workspace for a podcast's cover art design

Now that we know have our workspace ready and our dimensions set up correctly, let us begin discussing what factors you should take into consideration when you are thinking about what your podcast’s cover art should look like.

Step three: Your podcast’s cover art should be capable of visually communicating what your podcast is about

Because people love judging things based on how they look, we must make sure that our podcast’s cover is good and strong enough to be capable of visually communicating what your podcast is actually about.

This means that your podcast should basically scream personal branding and using elements that perfectly represent you as a content creator and your content. This is going to make your cover art look unique and thus stand out.

If you feel stuck in the grey, and you do not know where to start, then you can always look for inspiration, which is what I am going to discuss in step 4.

However, right now, I want to do two case studies where I look at two of my favorite podcasts’ cover arts and explain why those designs are so unique to the content creators’ and podcasts’ brand.

The two podcasts that I am going to be discussing today are, of course, Happier with Gretchen Rubin and Detail Therapy with Amy Landino. If you are a returning reader, then you must know that these two podcasts are two of my favorites!

Case Study

Case study number one: Happier with Gretchen Rubin

Let us start by looking at the cover art for Gretchen Rubin’s podcast, Happier with Gretchen Rubin

The cover art of Happier with Gretchen Rubin

From the title of the podcast, we can conclude that this is a podcast about how you can live a happier life. But, how does the title and the content of the show reflect on the podcast’s cover art?

Let us start with the choice of the color yellow. This is a perfect choice because Yellow is considered to be a color that makes you feel happy.

Then we have a blue circle, but what could be the reasoning behind that? It turns out the color yellow and blue are considered to be a complementary pair.

Okay, but why is it a circle?

If you look at the cover design again, you will notice how the person who designed this had a brilliant idea. Why happens when people are happy, they smile, which is why the word Happier from the podcast’s title is written in white and curved inside the circle to look like a smile.

This means that the circle exists to represent a face!

Finally, we have another element on this design that we have already discussed previously, which is writing down the name of the podcaster in the podcast’s cover art as well.

Please note that having your name on the podcast’s cover art is not essential; however, it does add another layer of personal branding to your podcast’s cover art.

Case study number two: Detail Therapy with Amy Landino

Speaking of personal branding, let us talk about Amy Landino. She is a YouTuber, author, and Detail Therapy with Amy Landino is not her first podcast.

Why am I telling you this? Because this means that Amy already has an established brand associated with her name. If you are familiar with her work, then you know she is obsessed with organization and loves to motivate people to go after the life they want.

This means that whoever knows her, knows what this podcast is probably going to be about without looking at the cover art. But, Amy takes the extra step of using her favorite and signature color as the background color of her podcast’s cover art.

The cover art of Detail Therapy with Amy Landino

Because she knows that her name is associated with such strong and positive branding, she uses it in the cover art as well. This design is effortless, yet very elegant and on-brand for Amy Landino.

Now that we have observed these case studies, it is time for us to begin working on our podcast’s cover art. To do so, we must seek inspiration first.

Step four: Get inspired

For today’s post, let us assume that we are running a new podcast about Conspiracy Theories. I already have a vision for what I want, but in case you do not, all you need is a quick Google search to get your creative juices flowing.

Since I am creating cover art for a podcast about Conspiracies, I am going to type Conspiracy podcasts. Because this is not a popular podcasting niche, no banner of suggested podcasts popped up on the first search results page. So I decided to click on images and get my inspiration from there.

However, if you want to get inspiration for a covert art idea for your podcast, Google is going to provide with that banner that I was talking about.

For example, here is what popped up when I googled ” self help podcasts“:

How to Make A Great Podcast Cover Art- google search results for self help podcasts

Now that you know where you can get your inspiration from, let us start working on our podcast’s cover art by adding an image to it.

Step five: Download and Upload royalty-free images

If you want to use some pictures or elements in your podcast’s cover art, then make sure that you are not violating any copyright laws. You can do so by getting stock images from websites like pexels.com.

Canva has some free images and elements that you can use as well. For the cover art that I am making, I am going to use a free element from Canva.

Because I have decided to create a cover art design for a podcast about Conspiracies, I am going to click on Elements that is on the left side on the screen.

Next, I am going to type in Conspiracy.

Now, I am going to click on the free element that I like.

Finally, I am going to adjust the picture’s size and location.

Now that I have my image perfectly centered, it is time to add some text to my podcast’s cover art design.

Step six: Add some text to your podcast’s cover art design

I am only going to add the podcast’s name on the cover art, but I am going to use a unique, big font, so it captures the attention of the potential podcast listener.

How to Make A Great Podcast Cover Art- Adding the podcast title

Step seven: Final touches to spice up your podcast’s cover art

For my final touches, I am going to add a background image to spice up my cover art a bit. To do that, I clicked on Bkground and searched for an image that has green undertones because conspiracies are often associated with reptiles, aliens, and money.

How to Make A Great Podcast Cover Art

Then I played with color shading a bit, and voila!

How to Make A Great Podcast Cover Art?

Here is the final podcast cover art design:

Cover art design for the podcast Conspiracies and Secret Societies

Other questions related to how to make a great podcast cover art

What are the covert art guidelines for Spotify?

In order to be able to submit your podcast to Spotify, your podcast’s cover art should have a ratio of 1:1 and dimensions that are 3000 X 3000 pixels.

To learn more about all of the information that you should know before submitting your podcast to Spotify, make sure that you read my How to Publish A Podcast on Spotify blog post.

That’s it for today’s post. You should now know how to create cover art for your podcast using Canva.com in case you do not have the budget to hire a designer to do it for you or if you do not know how to use Photoshop.

My Sources

Till next time,

Ayah

Ayah Assem

I am a creator and a consumer of many forms of artistic content. With podcasting leaving its mark and declaring its significance in the current content world, I have decided to learn everything related to how to create a podcast. Who knows, maybe in the near future I will start uploading and sharing my creative work in the audio format. Join me on my journey of understanding the podcasting world, as I will be sharing with you all of the information that I am going to learn. Feel free to share with me your podcasting journey at podcastingdiaries@gmail.com and keep an eye on all of the music, books, podcasts, movies, tv shows, and YouTube channels that I always reference.

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