How Should I Name My Podcast Episodes?


Dear future/ up and coming podcasters, congratulations on setting up your podcasting set up and recording your first episode. You have already named your podcast, but it is now time for you to name your very first episode.

So, how should I name my podcast episodes?

There is a guideline that you can use to name your podcast episodes. This guideline states the following:

  1. Your title should reflect your episode’s content.
  2. Make your title appear fully in the search results.
  3. Do not put the name of your podcast in your episode’s title.
  4. Do not put the episode’s number in the episode’s title.
  5. Do not overstuff your title with keywords.
  6. Do not clickbait or use people’s names to get more listens.

If you are interested in understanding the science behind a great podcast episode title, as well as, the do’s and don’ts of titling a podcast episode, then make sure that you continue reading this blog post.

How should I name my podcasts’ episodes?

Before we get into the do’s and don’ts of titling your podcasts episodes, you can watch this video:

The do’s of titling your podcast episode:

  • Your title should clearly reflect your episode’s content.
  • Name your episodes by using keywords that perfectly convey the message of your episode for optimal searchability results for both directories and search engines.
  • If you want to include the episode number in the episode titles, then make sure that you place the episode number at the end of the title.
  • If you want to include the name of your guest in the episode titles, then make sure that you place the guest’s name at the end of the title.
  • Keep your episode title name brief and to the point to avoid getting your title cut off in podcasting directories. You can do that by keeping the title of your episode five words or less or by using a maximum of sixty characters.
  • Some directories indeed allow podcasters to write longer episode names without being cut off, however, keeping your titles short and brief is always the way to go to ensure that your titles entirely appear in all podcasting directories.
  • Unless your episodes are a part of a series, you should make sure that you use unique titles for every episode you release.
  • Always monitor your podcast’s stats to see how specific titles perform. This should allow you to notice any patterns, like which title episodes perform better.
The do's and don'ts of titling a podcast episode

The don’ts of titling a podcast episode:

  • Do not include unnecessary details in your episode titles like the date and time.
  • Do not put the name of your podcast in your episode’s title.
  • Do not put the episode’s number in the episode’s title.
  • Do not overstuff your title with keywords.
  • Do not clickbait or use people’s names to get more listens.
  • Do not include the name of your podcast or use the term “Episode” while titling your episodes.
  • Do not use first-person pronouns like I and my in your episode names.

To sum it up, here is a table that summarizes the do’s and don’ts of titling a podcast episode: 

The Do’sThe Don’ts
Keep your episode title name brief and to the point to avoid getting your title cut off in podcasting directories. You can do that by keeping the title of your episode five words or less or by using a maximum of sixty characters.Do not put the name of your podcast in your episode’s title.
Your title should clearly reflect your episode’s content.Do not include unnecessary details in your episode titles like the date and time.
Name your episodes by using keywords that perfectly convey the message of your episode for optimal searchability results for both directories and search engines.Do not overstuff your title with keywords.
If you want to include the episode number in the episode titles, then make sure that you place the episode number at the end of the title.Do not put the episode’s number in the episode’s title.
If you want to include the name of your guest in the episode titles, then make sure that you place the guest’s name at the end of the title.Do not clickbait or use people’s names to get more listens.
Always monitor your podcast’s stats to see how specific titles perform. This should allow you to notice any patterns, like which title episodes perform better.Do not include the name of your podcast or use the term “Episode” while titling your episodes.

Here is Apple’s recent announcement regarding podcast titles

Apple’s recent announcement mentions that the use of keyword stuffing and name-dropping in podcast titles will no longer be acceptable and that these episodes will be removed!

But what is keyword stuffing?

Keyword stuffing is when you overuse keywords in your title in the hope of optimizing your content.

However, keyword stuffing like including the name of your podcast plus mentioning other information that is rich in keywords should not be done, and Apple Podcasts will be removing those episodes.

Okay, but is name dropping?

Name dropping is yet another thing that was also addressed in the announcement, but why is it wrong to mention the name of your guest in your episode’s title. Why should podcasters stop doing this when it is a great marketing move?

Well, if you are only going to include the name of your guest in the episode that they are on and you do that at the end of the episode’s title, then you are all good; Apple Podcast is giving you the green light to do so.

The issue is with people who add names of people in their titles even though they are not featured in them. These episodes with such titles will also be removed!

So as long as you are not stuffing your episodes’ titles with keywords and you are not name dropping people who are not even on those episodes, then everything is going to be okay, and Apple Podcast is not going to remove your episodes.

Other questions related to how should I name my podcast episodes

How to make a great podcast cover art?

You can have a great podcast cover art by doing any of the following:

  1. Hiring someone to do that for you on Upwork if you have the budget for it.
  2. If you can use Photoshop, then you can create a great podcast cover art all by yourself.
  3. If you do not have any graphic designing skills or any budget, you can use Canva.com to create a great cover art for your podcast.

If you want a step by step guide that you can follow to create a great cover art for your podcast for free using Canva, then make sure that you check out my How to Make A Great Podcast Cover Art blog post.

How Often Should I Podcast?

To figure out the answer to how often you should podcast, you should first figure out the answers to the following questions:

  1. How long does it take you to finish working on a podcast episode?
  2. How long do you expect to make your episodes to be?
  3. How much free time do you actually have to work on your podcast?

You can upload a new episode daily, bi-weekly, or even monthly.

If you are interested in learning about the factors that play a role in how often you should podcast, then read my How Often Should I Podcast blog post.

How to Get Your Podcast Sponsored?

There are a few things that you should keep in before you start thinking about getting your podcast sponsored. These things include the following:

  1. Your episodes must be receiving a minimum of three thousand listens per episode during the first thirty days of the episode’s release.
  2. If you run a highly niched podcast, then you can get sponsored if you get a minimum of five hundred downloads per episode during the first thirty days of the episode’s release.
  3. After you have reached that minimum amount of downloads, then you should start searching for a sponsor 

If you want to learn more about how you can get your podcast sponsored by checking out my How to Get Your Podcast Sponsored blog post.

That’s it for today’s post. You should now know how to name or title your podcast episodes. There are a couple of things that you should keep in mind while naming your podcast episodes, and these include the following:

  1. Your title should reflect your episode’s content.
  2. Make your title appear fully in the search results.
  3. Do not put the name of your podcast in your episode’s title.
  4. Do not put the episode’s number in the episode’s title.
  5. Do not overstuff your title with keywords.
  6. Do not clickbait or use people’s names to get more listens.

My Sources

Till next time,

Ayah

Ayah Assem

I am a creator and a consumer of many forms of artistic content. With podcasting leaving its mark and declaring its significance in the current content world, I have decided to learn everything related to how to create a podcast. Who knows, maybe in the near future I will start uploading and sharing my creative work in the audio format. Join me on my journey of understanding the podcasting world, as I will be sharing with you all of the information that I am going to learn. Feel free to share with me your podcasting journey at podcastingdiaries@gmail.com and keep an eye on all of the music, books, podcasts, movies, tv shows, and YouTube channels that I always reference.

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