How Often Should I Podcast?

Dear future/ up and coming podcasters, you almost are done recording your very first podcast episode, but you’re now thinking whether you should mention when your listeners should expect to tune in for your new episodes when you realize that you do not know the answer to that yet.

Do not worry, though, because today we are going to answer this question. So, how often should you podcast?

The answer to that questions mostly depends on how much time you need to finish working on a podcast episode, how much free time you have, and how long on average do you plan on making your episode be.

In today’s post, I am going to help you figure out the answer to that question, but please note that there is not a one size fits all answer to this and that you can run a successful podcast regardless of how long it is if your audience enjoys the type of content that you put out.

How often should I podcast?

This is a question that many podcasters seem to be asking. Unfortunately, there is not one specific answer that you can rely on to guarantee that you will be running a successful podcast.

Some people release new podcast episodes on a daily basis; others stick to a weekly or bi-weekly basis. Believe it or not, some podcasters post a new episode every month. Within every podcasting schedule, there are people who are very successful.

So, instead of seeking the schedule that is going to bring you the most success, you have to focus on how much realistically are you capable of doing in a specific period of time.

Many people also believe that the type of your content plays a huge role when it comes to how often you should podcast; however, from what I have observed lately in the podcasting world, I have noticed that almost any type of content could fit perfectly in any podcast uploading schedule.

I have mentioned that how often one should podcast depends on three major questions. These questions are the following:

  1. How much time does it take you to finish creating a new episode?
  2. How much free time you have to work on your podcast?
  3. How long on average do you plan on making your episodes be?

Depending on your answers, you should be able to figure out how often you should podcast.

How often should I podcast?- The three Q's related to how often one should podcast

Now, let us see how your answers play a huge role in deciding how often you should podcast.

How much time does it take you to finish creating a new episode?

Before you go ahead and decide how frequently you are going to podcast, take a step back, and calculate how long it takes you on average to research, record, and edit a new episode.

I would not recommend taking into account how long it took you to finish your first episode, cause it probably a lot of time to figure out how to do it.

That is why I highly recommend that you record two or three episodes to estimate how long it actually rakes you to finish one episode. This means that you will be ahead of schedule by the time you upload your first episode, which is fantastic.

You can see how this question is related to the next two questions, which are:

  1. How much free time you have to work on your podcast?
  2. How long on average do you plan on making your episodes be?

Let us say that creating one episode takes you seven hours. I am assuming that it takes you two hours to brainstorm ideas and write a script, two hours to record everything you need for the episode, two hours to edit, and one hour to write the episode’s description and upload it to your hosting site.

Of course, that is just an example. It could you more or less time to create an episode depending on its topic and how long the episode is.

Now that you know how much it takes you to create an episode in terms of hours, it is time to think about how much free time you have during your day or week to work on your podcast.

How much free time you have to work on your podcast?

To know the answer to that question, you should observe what you do and how long these tasks take you during the day.

Do you work a full-time job, a part-time job, both, or do you work from home? Are you a stay at home mother, or have you quit your job because your presence on social media is taking ( which I do not recommend by the way)?

A calendar and a clock

Depending on your answer, you might have more or less time than anyone else. Other things to consider include: the duration of your commute, if you are taking care of someone at home, and how much sleep you get per night.

Let us assume that you only get one day off per week, and you have one hour of free time per working day.

You will be able to brainstorm and outline your episode in two days, record your episode during the weekend and start editing it, finish editing on another weekday, and write the description for the episode and upload it on the following weekday.

Assuming that you only take Saturday’s off and you create episodes that are thirty minutes long, your podcasting schedule would look something like this:

  • Thursday: Brainstorm and outline your episode (One hour).
  • Friday: Finish brainstorming and outlining your episode (One hour).
  • Saturday: Record your episode ( Two hours) and start editing (One hour).
  • Sunday: Finish editing your episode ( One hour)
  • Monday: Write the episode’s description and upload it your hosting site ( 1 hour)

As you can see, it is going to take five days to upload a new episode, so you are better off podcasting weekly. You can announce that a new episode will be available every Tuesday, so you have an extra day for any work that you have missed due to emergencies.

How long on average do you plan on making your episodes be?

But, what if you are creating episodes that are five to fifteen minutes long ( 5-15 minutes) or one to two hours long ( 1-2 hours). Would you able to post more episodes per week, or will you need to turn this into a biweekly show?

Do you see how these three questions affect your podcasting schedule?

To make the longer episodes, you are going to need more time. Since you do not have much free time, you will need more days to finish one episode. This could make you have a biweekly or a monthly upload schedule.

On the other hand, if you plan on making bite-sized episodes that people can enjoy listening to while making their morning coffee or while picking up their outfit for the day, then you can definitely post a new episode two to five times per week.

If you are doing five to ten-minute episodes, then you can batch brainstorm, record, and edit your podcasts. To stay on track, make sure you have two weeks worth of content ready before you launch your podcast.

Other questions related to how often should I podcast

How Long Should A Podcast Be in 2019?

Like with the how often should you podcast question, there is no really one golden rule when it comes to how long a podcast episode should be. It all depends on your style and what kind of topics you are going to talk about in those episodes. Your podcast could be five minutes long or ten to fifteen minutes long if you are answering a particular question or talking about a small topic. 

It could also be about 30 minutes so people can listen to it while commuting or walking their dogs. To read about how long your podcast should be, click here.

What’s the Average Podcast Sponsorship Cost?

Depending on how many listens your episodes get per month, the cost of an average sponsorship is going to vary. On average, the CPM ( cost per thousand mille/ listens) is between twenty and twenty-five dollars. Sometimes, a sponsorship could be a flat fee that depends on your niche podcast, whether your audience is passionate or not, and the company’s budget.

Read more about the average costs of podcast sponsorships by clicking here.

How to get my podcast sponsored?

Before you begin seeking a company to sponsor your podcast, you should be receiving a specific amount of listens per month. This number varies depending on whether you run a niche podcast or not — however, there are specific steps that you should follow to reach that stage.

So make sure you read my step-by-step guide to getting​ your podcast sponsored blog post to earn how you can get your first sponsorship!

How to Promote Your Podcast?

Learning how to promote your podcast is going to help you grow your audience and your revenue. Two of the best ways of doing so is using Pat Flynn’s Ninja podcast marketing strategy and creating an email list that allows you to stay connected with your audience.

If you do not know much about marketing, then I highly recommend that you click here to learn about three methods that you can use to promote your podcast.

That’s it for today’s post. You should now be able to come with a podcasting schedule that suits you and your podcast best. Remember to answer the three questions that we have discussed today honestly and realistically.

Before you launch your podcast, test your schedule, and see if it is doable. If it is, then go ahead and launch your new podcast.

If you have any questions related to how often you should podcast, then feel free to email me at podcastingdiaries@gmail.com

Have you recently launched your first podcast? What does your upload schedule look like, and why did you choose to make it that way? Feel free to share with us your answers by emailing me at podcastingdiaries@gmail.com for a shout out in one of my upcoming blog posts.

My Sources

Till next time,

Ayah

Ayah Assem

I am a creator and a consumer of many forms of artistic content. With podcasting leaving its mark and declaring its significance in the current content world, I have decided to learn everything related to how to create a podcast. Who knows, maybe in the near future I will start uploading and sharing my creative work in the audio format. Join me on my journey of understanding the podcasting world, as I will be sharing with you all of the information that I am going to learn. Feel free to share with me your podcasting journey at podcastingdiaries@gmail.com and keep an eye on all of the music, books, podcasts, movies, tv shows, and YouTube channels that I always reference.

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