Dear future/ up and coming podcasters, launching a new podcast is an exciting thing to do, but it is also nerve-racking. What if it flops? Would people be interested in listening to it? Was buying that thirty dollar microphone a big mistake? Doubt invades your mind, so let us talk about that.
So, how many listeners do podcasts get? How many listeners a podcast gets depends on many factors. A few of these factors would include the following:
- What category your podcast belongs to?
- When did you launch your podcast?
- Is your podcast optimized?
- Did you have an online following before you launched your podcast?
- Does your podcast have good production quality?
- Are you promoting your podcast?
Let us be honest; there is no way for us to correctly predict how man listens a podcast is going to get. All we can do is analyze the date of the already established podcasts and see what we can learn from it.
That being said, there are few things that you can do to improve your chances of being discovered and getting more listens. To learn more about that, continue reading this blog post.
How many listeners do podcasts get?
Let us take a look at the aspects and elements that have the potential to affect how may listens your podcast is going to get.
Before we talk about the elements that can boost your podcast, let us take a look at a few podcasts and see how many listens they get per episode.
First up is the LSAT Prep Podcast, which from its name, we can see that this is a highly niched podcast that targets students who want to become Lawyers.
This podcast gets around one thousand listens (1k listens) per episode, which is not a lot. However, there is no denying how engaged the audience is.
Up next is the Art of Charm podcast, which receives around eight thousand listens (80K listens) per episode, making this one of the top forty (40) podcasts in the world.
Finally, but not least, let us look at how many listens the Entrepreneur Tips Podcast gets. It gets about three hundred listens (300 listens) per episode.
As we can see, how many listens a podcast can get varies from one podcast to another. There are things that we can not control, but working on the elements that I am going to discuss has the potential of improving your podcast’s chances of getting discovered and having more listens.
Element number one: What category your podcast belongs to?
Just like with books, movies, and tv shows, there are categories in the podcasting world that are considered to be more popular than others.
This means that if your podcast belongs to one of the categories, you have a bigger pool of audience is interested in what you want to talk about.
However, it also means that the competitions higher because many podcasts discuss topics that are under the same umbrella as yours.
So, what should you do?
Pick a category and even a niche that you are passionate about. Since there is a risk of not being discovered whether you create a podcast that belongs to one of the top categories or not, you are better off working on something that you are genuinely passionate about.
Anyway, here are the top five podcasting categories:
- Society and Culture
- News and Politics
Element number two: When did you launch your podcast?
If you had just launched your podcast a few weeks ago and you are upset that it is not getting much listens, then take a moment to breathe in and breathe out.
Some people indeed get discovered, and the number of listens they get skyrockets after uploading only a few episodes, but that is just an anomaly. Do not make being anomaly your goal and just focus on creating great content for your future audience.
Some people indeed have podcasts that have been launched for at least a year, and they are still not much listens per episode. This is probably because they did are not working on many other elements that could improve their podcast’s visibility and the size of their audience.
If you are doing everything that you can do, then remember that patience is a virtue.
Element number three: Is your podcast optimized?
When it comes to optimizing your podcast, a little of work goes a very long way. Optimizing your podcast is not as complicates as optimizing blog posts.
All you have to do is make sure that your podcast’s name has the primary keyword that embodies what your podcast is all about. The title of your episodes should also include keywords that match your episode’s content.
That way, when people search for a particular topic to listen to, your episode pops up for them.
By the way, did you know that Google is now making audio content a first-class citizen on its search results page? It is true, you can learn all about this by reading my Can My Podcast Appear in Google’sGoogle’s Search Results blog post.
Element number four: Did you have an online following before you launched your podcast?
If you are comparing the performance of your podcast to someone else’s who already has a strong social presence, while you do not, then stop.
If someone already has a passionate audience before they launch a new project, that is project is most probably going to be a major success as soon as it gets launched.
Have you noticed how, when celebrities who have fans that adore them launch a new product, it gets sold out within minutes or hours? That is how powerful having an online presence is.
So do not compare your journey to someone else’s. There are other ways for you to boost your podcast without being a celebrity and remember that it is never too late to start working on your social media presence.
Element number five: Does your podcast have good production quality?
Your podcast might be getting a lot of hits, but only a few subscribe and frequently return to your podcast to listen to your podcasts. There are many reasons why people might not be sticking around. Maybe the reason why people are choosing not to listen to your podcast is because of your audio’s bad quality.
If you need help with choosing some pieces of equipment for your podcast, then feel free to check out my recommendations for podcasting equipment.
Perhaps you do not edit your audio; thus, there is a lot necessary stuttering and coughing that is affecting your listener’s listener’s experience.
There are many things that could affect your podcast’s production quality, so if you are interested in improving that, make sure you read my 7 Podcasting Best Practices blog post.
Element number six: Are you promoting your podcast?
Sharing your podcast on social media is highly recommended; however, that alone is not enough. This is probably the reason why the EnterpeneurTips podcast is not getting a lot of listens.
They probably did not have an audience built before they started their podcast, and it seems like they mostly depend on their social media to promote their podcast.
There are many ways the podcasters can use to promote their podcast, three ways that I particularly like are:
- Using Pat Flynn’sFlynn’s Ninja podcast marketing strategy
- Creating an email list
- Using social media platforms, like Instagram, in a creative way
To learn about these podcast promoting methods, make sure you check out my How to Promote Your Podcast blog post.
Element number seven: Luck!
Unfortunately, this is an element that no one has control over, yet it plays a kind of a significant role when it comes to how many listens your podcast ends up getting.
Sometimes, the least expected things blossom while the highly planned projects often slip under the radar.
All you can do is make sure that you are producing great content, engaging with your audience, doing your research, promoting your podcast, and if it’s meant to be, it will be.
You never know who stumbles upon one of your podcast episodes and decides to give it a shout out on social media because of how much work you have put into your podcast.
This could skyrocket the number of listens that your podcast is currently receiving. It might even attract some sponsors. So, until success finds, which is not always measured by how many listens you get, keep on producing content that you love and that you are proud of.
Do Podcasts Cost Money?
Podcasts can be created for free; however, they won’t have the best production quality. Podcasts can be adequately created on a small budget, but some people spend thousands of dollars on their podcasts.
To read about this topic in more detail, make sure you check out my Do Podcasts Cost Money blog post.
How to Make A Podcast Unique?
Uniqueness is a multi-factorial term, so there are many things that you can do to make your podcast stand out. Things, like picking a niche for your podcast and improving the production quality of your podcast, could make your podcast unique.
If you want to read more about how you can make a podcast unique, then feel free to check out my How to Make A Podcast Unique blog post.
That’s it for today’s post. You should now understand that you can only do your best and work on the things that have the potential to improve your podcast’s podcast’s visibility and, thus, how many listens you get.
If you still have any questions related to how many listens do podcasts get, then feel free to email me at email@example.com.
If you feel comfortable enough about sharing your numbers with us, then email me your podcast’s name, when you launched it, and how many listens you get on a monthly bases at firstname.lastname@example.org. I will share your stats and give you a shoutout in one of my upcoming blog posts.
- Podcast Statistics (2019)
- Average Downloads for New Podcasts: 13 real-world examples and what to expect
- How to Make A Podcast Unique
- HOW TO MAKE YOUR PODCAST UNIQUE: WHAT’SWHAT’S YOUR USP?
- How to make your podcast stand out in a crowded market
Till next time,