Dear future/ up and coming podcasters, if you are new in the podcasting scene, you probably have a lot of questions about the podcasting world. One of these questions could be whether you should pay your podcast guest or not. If no, then what does the guest gain, and if yes, how much is it going to cost you?
So, do podcast guests get paid?
Usually, podcasters do not pay their guests. A mutualistic exchange does not always directly involve money. While the podcaster is going to make money off of the episode, the guest is going to get exposure in exchange for their time on the podcast. They could also promote their new book or service as well.
There are a few things that you should keep in mind when you have a guest on your podcast. To know what these things are, make sure you continue reading this blog post.
Do podcast guests get paid?
Usually, podcasters do not pay their guests for being on one of their episodes, especially if you have a decent audience number who tune in to listen to your podcast regularly.
Usually, guests do not ask for a payment when you invite them to be on your podcast. However, just because you are not directly giving them money, it does not mean that they are not getting anything out of this collaboration.
If they are not getting paid, then what how could this interaction benefit the guest. There are many things that a guest could benefit from when they agree to be on someone else’s podcast. One of these things is exposure.
Recall what I have mentioned earlier? I am talking about the part where I said that direct payment in the form of money is not the only way to compensate your guest.
Before we get into this, let me get address the elephant in the room. People should not ask people to work for them in exchange for exposure. I have seen friends and acquaintances complaint a lot on how companies and individuals ask them to work for hours on something, but offer nothing but exchange for all of the effort that has been exerted.
If you are an artist or you know an artist, then you know what I am talking about.
Photographers, video editors, animators, and cover art creators are often approached by small and big companies to work on projects with no monetary return.
When the creators ask how much they are going to get paid, they are often told that they will receive ” Exposure”, and that is not okay. If every work transaction they receive is exposure, how are they going to live?
You can not eat exposure; you need money. I highly recommend you watch Andrei’s video.
So, why is it okay for guest posts not to get paid and just get exposure instead? The guest is indeed taking time off of their schedule to be on your podcast, but they are not actually doing work for you. However, that is just a small part of the reason.
When you ask someone to be a guest on your podcast, it is more of a collaboration.
Typically, both of you are in a similar niche and have an audience of approximately the same size, so you are mostly bringing this guest on your podcast so they can share knowledge and experience that your audience is going to like.
So you are basically introducing your audience to your guest and not just their work, this means the audience is becoming aware of the guest, what they do, what they can get for them, and where to find them.
This type of exposure exceeds that other kind of exposure that most companies offer to artists, where the end product focuses more on the product, service, or event the company is promoting rather than the artist itself.
Sometimes all of what an artist ever receives is something to add to their portfolio, and often they get mentioned or tagged on the post. This means that only those who are interested in art are the ones who are going to go out of their way to look up the person who produced that work of art.
In this case, the artist does not even get qualitative exposure. One the other hand, a guest on a podcast gets exposed to an audience who is interested in what the guest does. They could promote their recent book, course, etc. They do get some sort of indirect monetary value out of this interaction.
Things to Keeping mind when you have a guest on your podcast
This a collaboration, so the benefits of it should be mutualistic.
Thing number one: Remember that this is a two-way street
Both of you should benefit from this episode. Both of you are networking, but remember that they will not make money directly from this collaboration.
You might make more revenue from this episode because you will get more streams and download.
Your audience is not the only one who is going to listen to this episode; some of your guest’s audience might tune in as well to hear to one of their favorite podcasters and discover your podcast. This means that you might gain more subscribers as well.
You are getting more advantages over them, so make sure that you take the time to promote your guest’s platform, work, and any upcoming events that they are associated with.
Thing number two: Be Generous
Make them feel that their presence and time are appreciated, and this kind of generosity will end up benefitting both of you because of this positive networking action.
Something as simple as sending them a thank you note and/ or a box of chocolate would be a great way of doing that.
Another way to do that is to shout them out on social media when the episode comes out and thank them again on social media.
Thing number three: Be mindful of your guest’s schedule
One last thing that I want to mention is to try to be mindful of your guest’s schedule. Ask them if they are free to be a guest on your podcast soon and give them a couple of different days to choose them.
You can ask them when they are free, and then you could figure out timing that works for both of you.
One way to do that, which is something that I have learned from Amy Landino from Detail therapy, is that you can share your business with Google Calander with each other, which makes the scheduling process so much easier.
To sum it up, the three things that you should keep in mind while having a guest on your podcast. These three things are the following:
- Remember that this is a two-way street.
- Be Generous
- Be mindful of your guest’s schedule
How do podcasts make money?
Podcasters can make money in many different ways, and being sponsored is not the only way to go. Here are five ways that you can use to make money off of your podcast:
- Getting their podcast sponsored
- Selling merch
- Using Affiliate links
- Selling your own services or products
- Starting a Patreon page
To read about how podcasts make money in more detail, click here.
How do podcasts make money via sponsorships?
Podcasters often get paid via the CPM model, which is the cost per mille or cost per thousand listens or downloads. This means that the sponsor pays the podcaster a specific amount of money for every thousand listens they get during the first thirty days of podcast’s release date.
How to make my podcast unique?
There are so many things that you can do to make your podcast stand out. Things like picking a specific niche for your podcast, coming up with a not so popular format, having excellent production quality, and adding your touch can make your podcast unique.
If you want to read about this in more detail, then check out my How to Make A Podcast Unique blog post.
What are some good podcasting habits?
A few podcasting habits that are going to up your podcasting game include the following
- Preparing for your podcast before you record your episodes.
- Keeping your content fluff-free
- Staying consistent with your upload schedule
- Editing your episode’s audio before you upload your podcast.
- Getting your podcast on a podcast hosting site
- Optimizing your podcast
Learn more about these fantastic habits by clicking here.
That’s it for today’s post. You now know that podcasters do not usually pay their guests. However, they still both gain something out of it. If you have any questions related to do podcast guests get paid, then feel free to email me at firstname.lastname@example.org.
Have you recently had a guest on your podcast? If so, email that episode at email@example.com.
- Do podcasts pay their guests?
- DO YOU HAVE TO PAY YOUR PODCAST GUESTS?
- Do Podcasts Pay Their Guests?
- Paying Podcast Guests
- Are podcast guests typically paid for their appearance?
Till next time,