Dear future/ up and coming podcasters, for a very time, podcasts had no place on google’s search results. But could that be something of the past? Could podcasts now be optimized for SEO (Search Engine Optimization)?
So, can a podcast appear in Google’s search results? Yes, podcasts can now appear in Google’s search results. Google Podcasts was released almost a year ago, and the updates that they have made so far are quite impressive. Now, people can search for your podcast on google and play it there!
But what does that exactly mean, and is audio the next big thing that search engines are going to favor and promote? There are just too many questions that come to mind, but Google’s project is still considered to be in its early stages, so only time will show us. Until then, here is what I know about this.
Can my podcast appear in Google’s search results?
Yes, podcasts can now appear in Google’s search results via Google Podcasts, a google podcasting app for android. You can listen to a podcast on google using the search results, but it is currently not possible to browse podcasts on the search results of Google’s search engine.
Google isn’t going to index every single podcast right away. Instead, it is starting by offering its streaming and search features in the U.S. for English podcasts only.
When I read that, I wanted to see this for myself. Since I don’t have a working Android phone at the moment, I just used the Google search engine from my laptop. I typed in one of my favorite podcasts that I have been listening to for more than two years, and the results were the following.
As you can see, the first result is Gretchen’s podcast page that is on her official website. Before the second “website” that is listed on Google’s search results, we’ll see a horizontal section that is dedicated to Gretchen’s podcast episodes.
But what happens when we click on one of those mini tabs? Will we be directed to a podcasting platform?
Let us check out the latest episode of Happier with Gretchen Rubin since Google seems to arrange the episodes in a “Latest to Oldest” system. Let us click on episode two hundred and twenty-five and see where we end up.
Ooh, it looks like we are now on Google Podcasts, which we can’t browse from Google’s search engine. However, people who have the app ( again, it is android only) can do so. Anyway, we’re redirected to the episode’s information page and footnotes.
Since we’re on the web and not the app, will the episode get played if we press the “Play episode” button, or will we be directed to download the app, which isn’t possible since we’re not on an android phone?
The play button works! This means that Google Podcasts can be used by desktop web! Okay, now let us see if looking up a podcast that isn’t in English is going to reap the same results. It shouldn’t, but let us experiment!
I decided to type “Deutsche Podcast” in the search bar, and the results were……
Nothing!!! I think Google Podcasts is going to expand as time passes by, but for now, it is limited to English podcasts in the U.S.
Okay, but what happens if I don’t know what podcast I want to listen to. All I know is that I want to start listening to a Business podcast. Well, let us see if Google is going to recommend us any podcasts with they play buttons.
The answer is yes to both questions! Not only do we get recommended some of the most popular Business podcasts, but we also get episode recommendations from different podcasts that talk about the topic that we have searched for.
The SEO world for podcasting is finally expanding, and I am honestly all over the moon for that because I have been studying SEO on my own for a couple of months now and what Google Podcasts is doing is making me ecstatic!
Now, can’t browse Google Podcasts itself, which is kind of inconvenient, but getting a podcast to rank in the search results is such a game-changer.
This might play a huge role in introducing a new audience to your podcast, who could then go on and subscribe to your podcast on Apple’s Podcasts, Google’s Google podcasts for android users, and many other podcasting platforms.
This is such an enormous power move, because like what Zack Reneau-Wedeen has said, “You’ll be able to search for and play podcasts directly in Google Search across Android, iOS, and desktop browsers, a step toward making audio a first-class citizen across Google.” – Search Engine Land
By the way, Zack Reneau-Wedeen is the founder of Google Podcasts! But is it possible for audio to be one day prioritized over video?
Is audio going to be Google’s next favorite content format?
Gary Vaynerchuk, a Belarusian American entrepreneur, believes so! In fact, he has been so vocal about content that is published in the format of audio since 2017!
Do you know what the people at Google said recently? They said:
“As part of our work to help podcasters build audiences and grow their businesses, we’ll soon add the ability for publishers to specify where you can listen to their podcasts, such as other apps or websites. This means you’ll be able to discover podcasts that may be exclusively available by purchase or subscription.” – Blog.google
Google Podcasts also said that they would be updating Google Assistant to be able to find and play podcasts for people who use such devices. But what does this have to do with Gary Vee?
Well, he noticed how popular such devices were becoming ( Alexa and Siri) and realized how powerful audio content might turn out to be in the near future. That guy is a genius!
Is it difficult to add my podcast to Google Podcasts?
Getting your podcast to show on Google’s search results and Google podcasts isn’t impossible. However, it is not a walk in the park, either.
You see, Google Podcasts don’t offer any step by step guide to help us index our podcasts, nor do they have a FAQ ( frequently asked questions) tab. However, some people have figured this out by observing what the indexed podcasts have in common.
From what I have seen, to get your podcast indexed in Google, you have two do two things.
You have to correctly link to your podcast’s RSS feed from your own website, and you have to link to your own website from your podcast’s RSS feed.
I might do a blog post on that in the future if you want to know what that exactly means. But from what we now know, it is clear that Google Podcasts searches the web on its own for the podcasts it includes.
This means that there is not a direct way for you to submit your podcast to this platform.
What’s the difference between Google Play and Google Podcasts?
Google Play is similar to iTunes. It used to be a place where you can download music, books, games, etc. Podcasts can also be played on the Google Play app, but it is nowhere as good as IOS’s podcast app. Google Podcasts is similar to the Podcast App, but it still isn’t as powerful.
However, I have a feeling that this is going to change very soon because Podcasts that are on Google podcasts can get indexed on Google’s search engine.
Are people consuming podcasts via Google’s search engine?
This is still a very new feature; however, it is going to help people who enjoy listening to podcasts search for new podcasts to listen to or look up a specific episode with one google search.
I can genuinely see the number of people consuming podcasts via Google’s search engine growing rapidly in the near future.
Should you only focus on releasing your podcast via Google Podcasts?
When Google Podcasts was first launched last year, many people were skeptical about using it as their podcasting platform. A lot of their concerns are legit, but with google’s recent update ( which is indexing individual podcast episodes on their search engine) I believe that we should be using it.
It shouldn’t be our only focus, but we should utilize its amazing benefits nevertheless!
How is Google Podcasts changing the podcasting platform?
Google podcasts is offering podcasters a feature that has never been given to them before, which is appearing on the search result’s page of Google’s search engine.
This means that very soon, podcasters will be able to utilize more SEO ( Search Engine Optimization) techniques to improve their visibility.
That’s it for today’s post. You should know now that seeing your podcast on Google’s search engine is no longer a dream. It is a reality that is going to revolutionize the internet as we know it if Google keeps improving it instead of just abandoning it *Coughs Google+*.
I will keep updating you every couple of months about any Google Podcasts news I learn about. The comments section will be disabled for a while, so if you have any questions or you want to share your podcasting journey with us, then feel free to email me at firstname.lastname@example.org.
- Google now rolling out podcast results in search
- Google Indexing Content of 2 Million Podcasts, Lets Users Stream Directly From Search Pages
- Podcasts in SERPs: Is Audio SEO the Next Frontier?
- Press play: Find and listen to podcast episodes on Search
- Google Search update lets users find their favorite Podcasts easier than ever
- THE RISE OF AUDIO & VOICE
- Killed by Google
Till next time,