7 Podcasting Best Practices

With podcasting gaining more popularity during the past couple of years, creative people, educators, and business have been starting their own podcasts to promote their message. However, are they implementing the best practices of podcasting?

What is considered to be podcasting’s best practices? Some the best podcasting practices include the following:

  1. Being prepared
  2. Being informative and fluff-free
  3. Keeping the audience’s experience in mind
  4. Being consistent
  5. Editing the podcast’s audio
  6. Getting a podcasting host
  7. Optimizing the podcast

To learn more about how and why you should implement these five practices, continue reading this blog post.

What are the best podcasting practices?

Today, I am going to discuss seven of the best podcasting practices. These seven practices are:

  1. Preparing for your podcast before you hit the record button
  2. Delivering the information right away and avoiding the usage of fluff or filler content
  3. Being mindful of your audience
  4. Coming up with a schedule and staying consistent with it.
  5. Editing your podcast’s audio before publishing it
  6. Using podcast hosting services.
  7. Optimizing your podcast for better searchability.

Of course, there are a few other great podcasting practices, but from the research that I have conducted, these are considered to the best and most important.

7 Podcasting Best Practices

Implementing the best podcasting practices is going to significantly improve the quality of your podcast, your productivity, and reach!

Some of these practices cover things that you are going to do before you hit the record button, some you will have to do after you record your episode, while others you have to do before you launch your podcast.

In a nutshell, all of the seven best podcasting practices can be categorized into three separate stages of the podcasting process.

  • Things to do before you hit the record button.
  • Things to do after you hit the record button.
  • Things to do before launching your podcast.

Things to do before you hit the record button

  • Preparing for your podcast before you hit the record button
  • Delivering the information right away and avoiding the usage of fluff or filler content
  • Being mindful of your audience

Things to do after you hit the record button

  • Editing your podcast’s audio before publishing it
  • Coming up with a schedule and staying consistent with it.

Things to do before launching your podcast

  • Using podcast hosting services.
  • Optimizing your podcast for better searchability.

Now that you have a clear map of what the seven best podcast practices are, and which stages they belong to in the podcasting process, let us dive in and talk about each best practice individually.

1) Preparing your episodes

When you hear the phrase ” preparing your episodes”, what is the first thing that comes to your mind? Probably research, right? We are not just going to hit the record button and ramble about stuff that we have researched.

Researching, though very important, is not the thing that you should be doing to prepare for your podcast’s episodes.

You also be writing down a script for your podcast, this way, you can guarantee that your delivring to your audience every single piece of information that you want to share with them.

If you only do some research without taking notes or writing down an kind of script, then you are most likely to miss out on a few essential things that you are really wanted to mention.

Now, you might be wondering if that means you have to write down everything you want to say, word for word, in your script. The answer is no. Writing your episode’s script word for word is one way for you to do it, but it is not the only one. It isn’t even my favorite method of content prep.

There are three different methods of scriptwriting that you can use. These methods are:

  1. Writing the script word for word.
  2. Outlining your podcast’s episode.
  3. Mind mapping your podcast’s episode.

I will briefly explain how you can prepare your episode using each of these methods, but if you want to learn about them and know about the scriptwriting tips to keep in mind, then make sure you check out my How to Write A Podcast Script blog post.

The first method of writing a podcast script to is writing it word for word. The script should hold every single aspect of the conversation that you and your co-host are going to cover during the episode. Make sure that you write the way you speak to avoid sounding so monotone.

The second method of writing a podcast is to outline your episode loosely. This is going to give you some room to add the food for thought moments that strike you out of nowhere while you are recording your podcast’s episode. 

This is going to improve the quality of your episode because you’re not just reading something that is written down. You are actually making up the words you speak; however, you have an outline to remind of all the things that you want to say in the episode.

The third method of writing a podcast script is a bit similar to the second one I have just mentioned, and it is by mind mapping your episode. 

If you have no idea what mind mapping is, then allow me to have the honor of introducing you to my obsession with chaos-based organization, vibrant colors, and efficiency. All of these mind mapping elements makes recalling information so easy.

But, what exactly is a mind map? 

7 Podcasting Best Practices

Mind maps are a creative way for you to brainstorm your ideas without worrying about how you are going to organize and structure your information and thoughts on paper.

Thus, mind maps allow you to create diagrams that are visually structured. This is going to help you with remembering the information you want to discuss and allows you to analyze the ideas that you have mind mapped quickly.

Another thing that you should do to prepare for your episode before you hit that record button is discussing your ideas with your co-host if you have one. If you have a co-host, then you should sit down and talk with them before you write a word for word script.

You should write that down together, or outline and mind map the episode after you have discussed and agreed on what should be mention in the podcast.

2) Creating informative, straightforward content

A podcast usually adds value to both the creator and the listener. Podcasters often launch their podcasts as a hobby, or in hopes of starting a side hustle that they could make money off of it. Listeners are listening to podcasts to educate themselves about a specific topic, or to get entertained.

This means that a podcast benefits both the creator and the consumer. Time is gold, so do not make your audience feel like you are wasting their time.

Here are a few things that you should avoid doing in order to create informative, straightforward content.

Do not use a clickbait title.

Don’t click bate your audience into clicking on your episode with a title that promises them to get an answer to a specific question, but then you don’t end up answering it.

Sure, there was a time where content with clickbait titles were getting a lot of clicks and views, but the people consuming that content got fed up and stopped trusting those content creators.

Some stopped or significantly reduced consuming the content of those creators, while others just clicked off right away after they realized what was happening.

Some platforms, like YouTube, noticed what was happening and started implementing algorithm changes that negatively affected creators who are created clickbait content.

Keep your content fluff-free.

Avoid adding fluff content to your podcast to increase its length. So, instead of starting the podcast by talking about something irrelevant for ten minutes, start by answering the question you used in the title ( after the intro plays of course).

If you want your episodes to be of a specific length, then you can increase the duration of your podcast by discussing the question you answered early on in the episode in more details. Then, you can start answering other questions that are related to the topic mentioned in your episode’s title.

You can also talk about your personal experience or opinion regarding that topic, but that should all come after you answer the main question that you chose to put in the title.

3) Being mindful of your audience

This podcasting practice is similar to the previous one because it is related to the audience as well. When I say you should be mindful of your audience, I mean that you should make sure that they feel included and engaged.

The reason why some celebrities join social media and become content creators is that their audience feels more connected with content creators than a movie star who never posts anything online.

This feeling of inclusivity is necessary for the consumer because they feel like they are a part of something. Have you noticed how YouTubers and Singers give their fandoms names?

7 Podcasting Best Practices

That is because it brings them closer to their audience. I am not saying that you should give your podcast listeners a fandom name. I am just saying that you should be mindful while speaking in your podcast.

For example, don’t have an inside joke with your co-host during an episode that only the two of you understand. When you laugh with your co-host about that inside joke, your listeners will feel left out because they don’t know what is going on.

Instead of doing that, include them as much as possible by telling the backstory of that joke.

4) Creating a schedule and staying consistent

This practice something that some people don’t fully see its impact until the damage of not implementing it cripples in, and that is creating a schedule for your podcast and staying consistent with it.

Here is why constantly missing your podcast schedule is going to severely affect your podcast’s analytics and why it is vital to have a schedule in the first place.

When you have a schedule, people will be able to set a time in their day to listen to it. Let us say someone takes their dog for a walk every day for thirty minutes before they go to work or after work.

They listen to seven podcasts, each of which releases a new episode every week, and your podcast is one of those seven podcasts this person loves.

Let us assume that your schedule is a new episode every Monday at 8 pm EST. This means that this person is going to listen to your podcast every Tuesday, but what happens when you continuously miss your uploading schedule?

They are more likely to look for another podcast that they could listen to while walking their dog every Tuesday. They will still listen to you occasionally, but you have just lost a loyal listener.

With time, your monthly episodes getting downloaded or streamed will decline — this why you should stay consistent with your schedule.

Please don’t avoid announcing your schedule because as I said, you want to give the listener the chance of adding your content to their lifestyle.

5) Editing your podcast’s episodes

Uploading raw audio footage as a podcast episode is not what being authentic and keeping it a hundred means. It is unprofessional and very annoying.

Editing your podcast is going to allow you to notice which phrases you always repeat, remove all of or the majority of the “Umm’s” and “Ahh’s” from your audio, which will make your podcast sound more professional.

This also ties in with keeping your content straight to the point because listeners are going to get bored of any stuttering, repetitiveness, constants coughing or sneezing, etc.

There are free editing programs that you can use like Audacity if you don’t have a budget to pay for an editing program.

If you have a budget, but you don’t have the time to edit your podcast episodes, then hire a freelance podcast editor.

6) Using podcasting host services

By utilizing a podcasting host service, you get to have your podcast on multiple podcasting platforms. This platform diversification is going to serve you well because it is going to improve your podcast’s reach.

Here are four different podcast hosting services that you can research and use.

7 Podcasting Best Practices
  • Libsyn: It is going to cost you between five and seventy-five dollars ( 5- 75 dollars) per month.
  • PodBean: You can get it for free, or pay nine dollars (9 dollars) per month, twenty-nine dollars (21 dollars) per month, and ninety-nine dollars (99 dollars) per month for a paid membership.
  • SimpleCast: This is going to cost you fifteen dollars ( 15 dollars) per month, thirty-five ( 35 dollars) per month, or eighty-five dollars ( 85 dollars) per month.
  • buzzsprout: You can get it for free, or pay twelve dollars ( 12 dollars) per month, eighteen dollars ( 18 dollars) per month, and twenty-four dollars ( 24 dollars) per month for a paid membership.

Kindly note that these hosting services are not listed in any particular order.

7) Optimizing your podcast for better searchability

In podcasting platforms and applications, your podcast’s name and episode’s titles are how you get discovered, so just make sure you put your keywords in the podcast’s title.

For now, search engine optimization for podcasts is very simple. Thanks to Google Podcasts, people can now search for and listen to a podcast from Google’s search results.

The same optimization rules apply in google’s search engine, so make sure you put your keywords in the podcast’s title as well. But that is not all of what you can do.

Since search engines crawl text, make sure you use those keywords in your podcast show notes. Having transcripts for each of your episodes is also very beneficial.

Other questions related to the best podcasting practices

What is the ideal length for a podcast?

There is not a specific ideal length for a podcast because it varies from one podcast to another. A podcast could be between ten and fifteen minutes ( 10- 15 min) if you are only answering a specific question. It can also be between thirty and forty-five minutes ( 30- 45 min), which enables people to listen to them while commuting.

Other podcasts can be longer than forty- five minutes if the podcaster has a lot of information to share with their highly engaged audience.

How many podcast episodes should be released per month?

How many episodes you release per month depends on your schedule and what kind of topics you are usually discussing. On average, podcasters release a new episode every week. 

In case you are creating bite-sized content; aka, episodes that are ten to fifteen minutes long ( 10- 15 min), then uploading a new episode daily or every other day is recommended.

How to write an effective introduction/ opening for your podcast?

Writing an effective opening/ intro for your podcast is not hard. All you have to do is keep it simple, short, and straight to the point. Of course, you have to introduce yourself, your co-hosts, the topic that you are going to discuss during the episode, and briefly explain what your podcast is about.

That’s it for today’s post. You should now what seven of the best podcasting practices, and know how you can implement them. If you have any questions about the best practices of podcasting, then feel free to email me at podcastingdiaries@gmail.com.

If you have a podcast, let us know if you implement the mentioned practices. Which ones you haven’t implemented yet and which ones weren’t mentioned in today’s blog post?

You can email me at podcastingdiaries@gmail.comto answer those questions, and I will put your answers in one of the upcoming blog posts.

My Sources

Till next time,

Ayah

Ayah Assem

I am a creator and a consumer of many forms of artistic content. With podcasting leaving its mark and declaring its significance in the current content world, I have decided to learn everything related to how to create a podcast. Who knows, maybe in the near future I will start uploading and sharing my creative work in the audio format. Join me on my journey of understanding the podcasting world, as I will be sharing with you all of the information that I am going to learn. Feel free to share with me your podcasting journey at podcastingdiaries@gmail.com and keep an eye on all of the music, books, podcasts, movies, tv shows, and YouTube channels that I always reference.

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